Shopify Profit Intelligence
Go beyond ROAS. Know your real business performance.
Shopify Profit Intelligence connects your store to reveal product profitability, contribution margin, refunds, repeat purchase, and true MER, so you optimize for profit, not just platform-reported returns.
Capabilities
Optimize for profit, not vanity ROAS
Product profitability
See which products actually make money after cost and ad spend.
Contribution margin
Understand true margin per order, not just top-line revenue.
Refund analysis
Factor returns into performance so winners are really winners.
AOV, LTV, repeat rate
Measure customer quality, not just first-order value.
True MER
Blended marketing efficiency against real store revenue.
Bundle and inventory impact
See how bundles and stock levels move the P&L.
Questions
Good to know
Does it need cost data?
For full contribution margin, add product costs. Even without them, you get revenue reconciliation, AOV, LTV, and repeat-purchase views.
How does it connect to Shopify?
A secure Shopify connection syncs orders and revenue so ad spend is measured against real money, not platform estimates.
Why does this matter over ROAS?
Platform ROAS ignores margin and refunds. Profit intelligence shows what actually grows the business.
See it on your own accounts.
Connect in minutes and get your first AI growth brief today.